To best represent CLASSE we recomend using the following logo that abides by Cornell University brand guidelines.
The Best Option is SVG
When applicable you should download and use the SVG (Scalable Vector Graphic) logo in your projects. This type of file can be infinitely scaled up or down without loss of resolution. Most current software applications are able to use this file type but if not, the PNG files are suitable. Please contact us if you’re having any issues.
Ensure Sufficient Contrast
Make sure that the logo has sufficient contrast and is legible against its background. To do so, utilize the different color options available.
CLASSE follows the Cornell color guidelines laid out by the university in the Cornell University Brand Book.
HEX - #B31B1B
HEX - #222222
PMS COOL GREY 11
HEX - #F7F7F7
HEX - #9FAD9F
Blue / Link blue
HEX - #006699
Clean, well-spaced typography is what distinguishes professional print and digital communications.
Serif Typeface: PALATINO. Palatino is the primary serif typeface for CLASSE and Cornell University. It appears on the CLASSE logo and the Cornell logo and embodies the tradition of the university.
Sans-Serif Typeface: Freight Sans Pro. Freight Sans is a sans serif typeface that allows a more contemporary personality. This font comes in a variety of weights and styles and is easily legible on screen. The heavier weights bring a bold statment to headline copy.