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CORNELL LABORATORY FOR ACCELERATOR-BASED SCIENCES AND EDUCATION

CLASSE Visual Identity

Our language is what we say. Our visual identity is how we say it. Everything from our wordmark to our photography expresses who we are as a distinct institution and community — established, purposeful, and ambitious. Follow these guidelines to consistently apply this expression across all our communications.

On this page you'll find a downloadable CLASSE Logo, the CLASSE color pallet, and Typography guidelines for use in your projects. If your looking for templates to use for email communications, PowerPoint presentations, and scientific posters head to the Templates page. If you're in need of further guidance please reach out to Andy Noyes - CLASSE Marketing and Communications - at abn48@cornell.edu

The CLASSE Logo

To best represent CLASSE we recomend using the following logo that abides by Cornell University brand guidelines.

Cornell Laboratory for Accelerator-based Sciences and Education Logo

The Best Option is SVG

When applicable you should download and use the SVG (Scalable Vector Graphic) logo in your projects. This type of file can be infinitely scaled up or down without loss of resolution. Most current software applications are able to use this file type but if not, the PNG files are suitable. Please contact us if you’re having any issues.

Ensure Sufficient Contrast

Make sure that the logo has sufficient contrast and is legible against its background. To do so, utilize the different color options available.

SVG: Red | Dark Grey | White
PNG: Red | Dark Grey | White

The CLASSE Color Palette

CLASSE follows the Cornell color guidelines laid out by the university in the Cornell University Brand Book.

Carnellian

HEX - #B31B1B

PMS 187

CMYK (0,100,79,20)

Dark Grey

HEX - #222222

PMS COOL GREY 11

CMYK (48,36,24,66)

White

HEX - #FFFFFF

CMYK (0,0,0,0)

Light Gray

HEX - #F7F7F7

Sea Green

HEX - #9FAD9F

CMYK (29,8,25,24)

Blue / Link blue

HEX - #006699

CMYK (100,13,1,2)

Typography

Clean, well-spaced typography is what distinguishes professional print and digital communications.

Serif Typeface: PALATINO. Palatino is the primary serif typeface for CLASSE and Cornell University. It appears on the CLASSE logo and the Cornell logo and embodies the tradition of the university.

Serif Typeface: PALATINO

Sans-Serif Typeface: Freight Sans Pro. Freight Sans is a sans serif typeface that allows a more contemporary personality. This font comes in a variety of weights and styles and is easily legible on screen. The heavier weights bring a bold statment to headline copy.

Sans-Serif Typeface: Freight Sans Pro